A look at how Micronauts influenced the Toy and Collectible Action Figure Industry of today Micronauts are a popular line of toys that were first introduced into the U.S. market in 1976. The toys were originally produced under the name Micro-man by toy company Takara and were brought into the United States by Mego Corporation under the leadership of Marty Abrams, the “Father of the modern day Action Figure”. Micronauts were the brainchild of a designer named Koizumi Hideaki, who worked for Takara and was tasked with creating a toy line to compete in the popular arena of GI Joe and other action figures that were dominating the market at the time. Marty Abrams, CEO of Mego Corporation, had made a trip to Japan and upon visiting Takara, knew that Micronauts had the potential to be a huge success in the United stated. However, he also recognized that the toys and story line would need to be modified in order to appeal to American children. Abrams worked closely with Takara to ensu