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  A look at how Micronauts influenced the Toy and Collectible Action Figure Industry of today Micronauts are a popular line of toys that were first introduced into the U.S. market in 1976.  The toys were originally produced under the name Micro-man by toy company Takara and were brought into the United States by Mego Corporation under the leadership of Marty Abrams, the “Father of the modern day Action Figure”.   Micronauts were the brainchild of a designer named Koizumi Hideaki, who worked for Takara and was tasked with creating a toy line to compete in the popular arena of GI Joe and other action figures that were dominating the market at the time.  Marty Abrams, CEO of Mego Corporation, had made a trip to Japan and upon visiting Takara, knew that Micronauts had the potential to be a huge success in the United stated.  However, he also recognized that the toys and story line would need to be modified in order to appeal to American children.   Abrams worked closely with Takara to ensu
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Twisted Toyfare Theatre

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Twisted Mego Theater – Exploring the Hilarious World of Mego Toys In the Late 1990’s, ToyFare magazine introduced a new comic strip that started off as “Twisted Mego Theater” and was later renamed to “Twisted ToyFare Theater”.  This live action comic strip took a hilarious and irreverent look at the world of our toys through photography, taking well known Mego characters and putting them in  often ridiculous situations.  The comic strip was a huge hit with fans and quickly became one of the most popular features of the ToyFare magazine. The humor of Twisted Mego Theater was a unique take on the world of toys, and was unlike anything that had been seen before with a unique blend of pop-cultrure references and original storytelling.  The comic strip was filled with nonsensical humor, taking many of the classic Mego characters that we all know and love and putting them in hilarious and absurd situations.  Whether it was a battle between Spiderman and Dr. Octopus, or Dr Doom (custom by Cha
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Toy Time Machine

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Toy Time Machine Night falls across the city and from the secret entrance to the Batcave roars out the Batmobile bringing Batman and Robin to the a strange wooden structure where the Joker, the Penguin, and the Riddler are waiting to put their dastardly plan into action.  Batman is the first to emerge from the car, leaping out at the villains, almost losing his mitten like glove in the maneuver.  He recovers—just in time to fly feet first at the Penguin.  Penguin is bowled over by the assault and Batman continues his attack at the Riddler, perched high atop the strange wooden arch, kept in place by the long round poles that support the arch.  As Batman scales the poles to reach his foe, the Joker has decided to steal the Batmobile with Robin still sitting in the passenger seat!   Batman has to forget the Riddler and chase after his car—jumping onto the silver exhaust pipes—hoping to get his hands on the Joker.  Suddenly Superman flies down and lifts the Batmobile up, up, and away to
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An analysis of Mego in the Collectible Action Figure market

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  The Collectible Action Figure Market is a growing industry that involves the production and sales of limited edition, highly detailed and often exclusive figures and figurines for collectors and fans.   Market Size – The global collectible action figure market size is currently valued at over 5.5 Billion and expected to grow at a compound annual rate of 7.3% to 2028.   Mego, one of the largest Licensed Action Figure companies in the 1970’s   had re-entered the market in 2018 as a niche player, offering highly detailed and nostalgic figures based on popular franchises from the 1970’s and 1980’s.   Over the last 4 years, Mego has expanded to main stream licenses and characters with some of the most popular and iconic properties in Horror, Super Heroes, Movie and film and progressing to other formats such as anime and animation. Consumer Demographics – Target demographics for collectible action figures is typically male and ranges in age from 25-44.   Upon re-launching, Mego demogra
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50th Anniversary WGSH Batman

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  Mego WGSH 50th Anniversary Batman: Celebrating a Half Century of Iconic Collectibles If you're a fan of vintage action figures, then you're no stranger to the legendary brand Mego Corporation. For 50 years, Mego has been a household name in the world of collectible toys, and one of its most iconic lines is the World's Greatest Super Heroes (WGSH) series. This year marks the 50th anniversary of the release of the Mego WGSH Batman figure, and fans of the Dark Knight are celebrating this milestone in style. The original Mego WGSH Batman figure was first released in 1973, and it quickly became a must-have for fans of the Caped Crusader. The figure was an 8-inch tall representation of the famous superhero, complete with a cloth costume and accessories such as a removeable mask and utility belt. The attention to detail on the figure was impressive for its time, and it remains a favorite among collectors to this day. In celebration of the 50th anniversary of the Mego WGSH Batman
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